In 2005, Research Studios Paris was commissioned to assist Dom Pérignon with its brand strategy and repositioning. A unique packaging format was developed for the brand, which takes the form of a vertically opening matt black monolithic pack, made from specially developed paper. The box when it is in two parts that open with a mechanical system for vertical opening specifically developed and filed for Dom Perignon.
Research Studios Paris has also redefined and created the graphic of the brand. The original logo was retained, only one color work was made: black, silver and pink metal to differentiate the vintage.