Research Studios has designed a Parisian style apartment to capture the character of the new Chloe fragrance for its international press launch. The Research Studios' concept was to create "Chloe's apartment" in typical Parisian style for the two-day event in Paris. Press and celebrity guests were able to wander between rooms on a journey to discover the character of the new perfume.
Creating a sensory experience such as a feeling a Parisian apartment is set to become the future of luxury retail.
The three new faces of Chloe are: French actress Clemence Poesy; American actress Chloe Sevigny, who stars in the series 'Big Love'; and Anja Rubik, a model who also appears in the Chloe fashion campaigns.

Production event: La lune rousse